Branches need to have a broader radar visionThere was also an obvious error of timingIt is one of the most dynamic sectors of the EditionThe result of the vote fell in the eveningThe policy of site is fundamental in our strategyThe investigation should last several monthsIt should except surprise throw the spongeObjective to seven times better than average Swedish householdHow get out of the rutThere is no miracle solution5 million units since its launch in AprilSocial networks are not necessarily harmful to a career: they can also give him a blow of accelerator. Apart from Facebook, highlighted the week last by the decision of the labor to validate the dismissal of employees who had denigrated their business ("Les Echos" of November 22, 2010), several strictly professional platforms exist as Viadeo, LinkedIn, Plaxo, or Xing. But, often, their members did not active professional visibility strategy place there. Many of them are are simply left invite by one of their more or less close knowledge. "Or they are mobilized suddenly on the Net, because they find themselves in a situation of active job search." "What is a limited use of the device", note Jean-Pascal Szelerski, Director of Web services of the Agency for the use of frameworks (Apec). However, the use of an on-line network more aims to promote the duration individual professional value to respond to a one-time need. Problem: everyone is not to improvise personal marketing pro.
The choice of network
LinkedIn is essential for international profiles and Viadeo is the largest professional virtual network in France. But there are others: Plaxo, Xing, etc. The key is to position themselves on a site, as opposed to Facebook, focused on personal life, even if it develops a professional module (and that some companies create - on Twitter also also - community groups but strictly internal use).
Once defined the CV online, it is then to tackle the most difficult: to make live the network chosen for not reducing it to a vulgar listing. How A first example: "one of my contacts in California I was very quickly"twitté"that Facebook wanted to compete with Gmail: a new that I made through my professional network and who then was widely commented", explains a manager of the high-tech sector.
Profile
CV it insists to Olivier Fécherolle, Director General France holds at the time of the card, The profile must be informative, accurate, accompanied by a photo and a number of industry-specific keywords. Inevitably, a computer engineer is place, for example, arcane words such as "spring" or "swing" in reference to his favourite software.
Elements of personal, they did not have their place in this type of network. "Or, if reference is made to a blog or personal site, be informed." Especially if the blog takes the mood ticket! ", prevents Olivier Fécherolle.
Contacts
The first relay of view corresponds to a group of friends and close knowledge. Then, you must use to top speed. "I do follow all my appointments, with Exchange of cards, by an application of virtual networking and I never forget to thank them for joining my network", said a senior woman. "People mistakenly believe that their more contacts is great, they appear more important, launches a recent graduate of the executive MBA of HEC.". On the contrary, should rather make the qualitative and well targeted contacts.
For its part, Damien Crequer, associated with the Office of recruitment Taste, is addressed to the contacts of contacts directly or through introductions. With a constant: a message custom and polished. "We must never forget that which is moved in real life it is all in a virtual space", explains by referring to the concept of don and contre-don: "the trouble is that many ignore or forget that he must first ask the question of the donation before thinking to receive a recommendation, a useful contact, employment, Editor's note". "Initially, most open their network then, once an obtained critical size, restrict their access", notes Olivier Fécherolle.
Knowing also that the virtual need real, it is useful from time to time ask themselves this question: how many people I encountered on my 500 contacts Another note: what about those that prohibit access to their virtual address book "That they have a logic of stowaway!," said Damien Crequer. "Their reasoning I take advantage of what the Group built without that, to me, I make it anything.
Visibility
In a network, they are often still the same who post comments, mobilized the attention or still were brilliantly line of professional humor. "However, it will suggest as a product or even a brand awareness and reference", considers Damien Crequer. And analyze what is already done in social networks, and then try to surprise unhurriedly and especially without underestimating the power of this type of networks. "The objective is to get out of the lot: it must be known in a community, participate in group discussions, publish articles or even inform his presence at a show considered unavoidable", insists the recent graduate of HEC.
You can also congratulate a personality of a target industry just be crowned by a price and offer him a meeting. Or organizing of events and to know. Without making it too: the cheating and lack of sincerity are all counterproductive kicked. Finally, it should not mistake: work in virtual visibility takes time and requires regularity.
New points of entry into business
Traditionally, human resources management was the single point of contact with a company. This is no longer the case today, because number of managers have an online profile. Result: all can access to persons in position likely to recruit, to become customers or partners, to provide information on the company or be otherwise untraceable potential recruits. Those who are in active search for position are invited to transmit their profile directly to head hunters and enjoy - via pay-TV options - specific services (interactive CV, facilitated contact with recruiters, etc.).
"This speeds up things but, as in real life, the results are not always up to expectations," said an ex - manager. Note: after a first partnership with LinkedIn who has not given satisfaction, Apec has established another with Viadeo. A way for the Agency to power its services, to account for their 100 000emembre connected to the network.
Risk
The risks are numerous, especially if it behaves like these young candidates who, following an interview, called the recruiter that they had met to join their network of friends on... Facebook! A recent Charter of social networks, placed under the aegis of firms of the network of the association have equal jurisdiction, warns against sites that could distort the judgment of the recruiters. "Even the professional module for Facebook, temptation legitimate, is a mistake because the cohabitation of the sphere with the professional," insists Damien Crequer. Other precautions: be wary of "tags" which légendent personal photos and massive broadcasts that affect privacy, avoid the networks of 3,000 people you will ever meet and pay attention to what it said of itself.
STRENGTHS AND LIMITATIONS
If we know if is show shrewdly visible, LinkedIn, Plaxo, Twitter, Viadeo, Xing, etc. significantly can change the provides. These professional clubs without sponsorship are a modern form of democratization. They mix the professional people, both nationally and internationally, and more open the door to women as well as those of social origin modest and not necessarily from great schools.
These are strengths which do not exclude certain limits. Because how to measure the real impact of professional virtual networks in real life And if the use of social networks rises so, risk is to lead to a divide between those who are and those which are not
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"Professional positioning and networks", Isabelle Mounier-Kuhn and Jerry Knock (Dunod editor)
"Get a job with the networks", of Aymeric Vincent (Group Studyrama Vocatis)
"Social networks on the Internet", Louis-Serge real del Sarte (editions Alphée/Jean-Paul Bertrand)
