It must also embark on the Internet on the TV

As a manufacturer, how do you see the connected TV market

Today, it is a small market that will quickly grow, and as early as 2011. This year, sales of connected TVs will represent approximately 10 to 15 of the 9 million televisions sold in France. But 40 of our range is already composed of pluggable products.

What is the strategy of Samsung to conquer this market

The main activity of Samsung remains the one to build and sell televisions. But a Paris we are making is that the services that will increase sales. To do this, should that content be délinéarisables, interactive, and customizable. Before you buy a TV, you look at course firstly its price, its technology, but we are convinced that, during the two or three years, the content offered on connected TV will make the difference. Last year, we had an exclusive arrangement with TF1. But this exclusivity is arrested at the end of September, and today, we are discussing with the whole of the French television channels. We also have partnerships with SeLoger, "The team" or "Les echos" and "invest". We are looking for local content. This is what want the French spectators. We do not yet have video on demand services, which are generators of income. But we will launch an offer in the coming weeks.

French telecoms operators believe that connected TVs will not impose to the television via their "box". The competition is tough

Access providers pointing us the finger, but I will tell you why we are not competitors. About 20 million households connected to the Internet in France, less than 10 million are eligible for television over IP, including the half only actually connected the TV decoder. They do not in any market. We are convinced that two convergence scenarios coexisted: focused on the "set - top box", promoted by the operators, complementary to a scenario without "set - top box", as that of the connected TV. Samsung develops on the value chain, but we do not want yet.

French are working with a Charter to prevent overlays of content by actors such as Google or Yahoo! on their programs. What do you think

In France, manufacturers must respect the integrity of programmes. That require strings is understandable. The issue is the uptake of the hearing. It is inconceivable to them that a third parasite this hearing and benefits to advertising. On the other hand, if, for example, TF1 launches a program on real estate and considers that it is in its interest to conclude a partnership with SeLoger, it may consider a partnership with the key revenue-sharing.

You asked Yahoo! Connected TV to stop its overlaps at the request of TF1...

It is not at all like this that history is written. At school, we have proposed a radically new platform. Our choice was guided by the imperative of efficiency: fluidity, power, ergonomics. What has led us to change the structure of the TV offer.

Is Samsung ready to welcome Google TV on its screens

In reality, this raises many more questions that we think. The Google TV service, is not only the research and applications. It must also embark on the Internet on the TV. This raises questions of ergonomics, adaptation from the Web to the small screen... More broadly, one wonders if the viewer wants to find Internet television.

Samsung but has an agreement with Yahoo! Connected TV...

Yes, but it is only to offer selected applications. This is not a Web experience that can have on a computer.