It should except surprise throw the spongeObjective to seven times better than average Swedish householdHow get out of the rutThere is no miracle solution5 million units since its launch in AprilIn theory the obstacles are not financialWe have achieved much more quickly than expectedAnd even live together I want to add nowIt is better to present it on a mannequinThe Government is also consideringt he develop new depositsThirty years later found bitter unhappyAfter Microsoft and Intel, does the European Commission sized Google It in is not yet. But Brussels yesterday announced the opening of a thorough investigation from the American giant of the Internet: it suspect Google to have him also abused its dominant position, both in the search and online advertising. Directorate General for competition had announced late February that she had been seized of three complaints from the British commercial offers Foundem and the German price comparator comparator Ciao, held by Microsoft, and the French specialty search engine Ejustice.fr ("Les Echos" from February 25). "A fourth complaint is added very recently", indicates in Brussels, but we know at this point who is the author. Several informal complaints would also come to add the folder. "The power of Google is such that those who complain to look twice before acting to uncovered face," says one observer.
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90 of market share
"The complaints we received deserve to be studied in depth," said yesterday the spokesman for the European competition Commissioner, Joaquin Almunia, believing that it was "extremely serious charges." Brussels said informed the US competition authorities of the launch of his investigation thorough, the field focuses on "any European market" and not only on some countries of the Union. Overseas, proceedings against Google is underway in Texas.
The Commission, which has its investigation "of priority", will work in several directions. It will first examine if Google abused its weight (around 90 market share in some European countries, including the France) to catapult its own services at the top of search results, while relegating its competitors for last place, even in the past purely and its classification simply. Site Ejustice.fr complains so have lost 90 of its traffic in 24 hours. And internal services such as Google Maps appear at the top of the results of some research. Brussels will also look at whether Google has degraded the notation that is used to determine the price that these competitors must pay to display advertising through it. "We are aware that losing seats in the search results has important consequences for some companies, said a Google spokesperson, but our obsession is to provide the best possible service to the user, the more relevant results." It is our only criterion.
Exclusivity clauses
The Commission wishes to further verify if Google imposes terms of exclusivity not only sites that pass through its service AdSense to deliver ads, but also suppliers of computers and software to exclude search tools competitors. Brussels finally wants to investigate the restrictions would impose Google advertisers who wish to go through other advertising platforms (Bing for example) by prohibiting re-use keywords and other technical parameters related to a campaign. "These two accusations are completely false, we give the opportunity for advertisers to export their data, says in Google.". In the past, there were some agreements of exclusivity on AdSense, but they were stopped two years ago already.
The investigation should last several months. Next step: If the Commission deems it necessary, it will address its criticisms to Google in a "letter of grievances", which will then allow the US giant to defend. If Google was found guilty, he could risk sanctions ranging up to 10 of its business, approximately $ 2.4 billion accounts 2009. Google said in any case, ready to cooperate with the European Commission. "We are aware that there is still room for progress," acknowledged a spokesman for the company.
