The result of the vote fell in the eveningThe policy of site is fundamental in our strategyThe investigation should last several monthsIt should except surprise throw the spongeObjective to seven times better than average Swedish householdHow get out of the rutThere is no miracle solution5 million units since its launch in AprilIn theory the obstacles are not financialWe have achieved much more quickly than expectedAnd even live together I want to add nowIt is one of the most dynamic sectors of the Edition. According to GfK, which measures output cash, 76 million copies of books for youth were sold last year, for a turnover of 595 million. This beautiful vitality should find itself in the book and show the youth press, to be held in Montreuil-sous-Bois (Seine-Saint-Denis) from today and until December 6. Always preferred by children, princes and princesses are the guests of honour of the event. The madness of vampires initiated in 2005 by "Twilight", the global success of Stephenie Meyer, always blows on the youth sector, which represents 17 of the market for publishing in General. But while the tidal wave created by "Fascination", "Hesitation", "Temptation" and "Revelation", the four volumes of the saga, begins to dry up, the market could fall this year, after a jump of nearly 16 last year. "After a record year in 2009 marked by the phenomenon"Twilight", the landing is necessarily painful in 2010, with at end of October a trend in value down by 4.3 while volume, the market continues, 0.5" observed in a release Alice Cousin Crespel, GfK Retail and Technology France senior marketing analyst.
Twilight of the vampires
The Stephenie Meyer bestseller published in Hachette Book weighs however still in 2010 13 of the turnover of the books for youth in large format. In its wake, "The diary of a vampire", Lisa Jane Smith, has also won a public which is not limited to adolescents but extends to young adults.
Installed by the triumph of the "Harry Potter" books large (more than 1,000 new in 2010) to have the wind, pulling upward the value of the market for the Youth Edition. Childhood is also strong, with always a classics among the bestsellers (you choupi, little brown bear, Dora, etc.). At end of October, series and licenses accounted for around one-fifth of the whole of the market for youth. "Children are more numerous than in the past to read books, but individually each reads a little less," said Hélène Wadowski, President of the youth group the national Union of the Edition.
The page on the screen
In the economy of the sector, the academic prescription weighs less than before, the National Education advocating especially reading classical texts. As the adult Edition book for Youth suffers also shortened presence in bookstores and rates of returns on the rise.
The sale of rights to the film and television participates on the other hand more and more to life and the profitability of the sector. At the Salon de Montreuil, next Monday, a day of discussion will be devoted to the relations between the two industries. Signs of time, Gallimard Jeunesse has just concluded with France television partnership to get the editorials in the animation series broadcast on the antennae of the public group. "It is a response to the growing need for live content across multiple media, which improves their visibility and therefore profitability," notes Hedwige Pasquet, President of Gallimard Jeunesse. Before even this agreement, the House of Sébastien Bottin Street acquired the publishing rights for the France and the international of "new adventures of little Prince", which will be broadcast on France 3 52 episodes of 26 minutes.
