In theory the obstacles are not financialWe have achieved much more quickly than expectedAnd even live together I want to add nowI fail to see how it can find the 60 eurosShe chooses therefore Sciences po and the ENAThe great promise for next summer's tax reform should be to sum zeroIt is a genuine national network that displays with real valuesIt is better to present it on a mannequinThe Government is also consideringt he develop new depositsThirty years later found bitter unhappySir Richard will be "pulled" the first. While defending himself half to a battle front with its old media rival Rupert Murdoch on the front of the digital press, Virgin founder Richard Branson, launched yesterday, in a trendy Soho New York Hotel last baby: "Project", the first magazine exclusively designed for the Apple iPad. Sold at the rate of 1.75 book per month ($2.99) "Project" will be a monthly updated daily, which is more akin to a mixture of the American "Rolling Stone" and "vanity fair" to the "daily" project 100 iPad, "The Daily", announced by the pattern of News Corp. (owner of the "Wall Street Journal" and the "Times") to the end of the year. But as the other one to rely on the Apple tablet to attract new readers and disrupt patterns of consumption of the press. "This is not a battle or a war;" "this is the future of publishing is here," launched yesterday Richard Branson in New York. "I will accept to battle with Murdoch on the quality front." "A good dose of competition never night", said the founder of Virgin.
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Appointment on 9 December
Richard Branson, first on the iPad, does not mean that "Project" may later be declined on other shelves. Designed as a fully interactive upscale magazine, with force video high definition, Virgin magazine will be Ambassador the daughter of British billionaire, Holly Branson, twenty-nine years. The direction was entrusted to Anthony Noguera ("FHM" in the United Kingdom ex-éditeur). The first issue dedicates its "cover story" to the American actor Jeff Bridges, the hero of "The Big Lebowski" in the Cohen brothers, currently in promo for "Tron Legacy".
"As a contractor, that particularly excites me in this project is that the iPad will make advertising much more attractive and a thousand times more effective than in the past."
The return of Virgin in the issue comes at a time where American publishers all await with impatience the arrival of the new daily on iPad News Corp. qualified "the most exciting of the time project" internally by Rupert Murdoch, "the daily" could be presented in conjunction with Apple on 9 December, in the presence of Steve Jobs, even if it is not excluded that the date could slide at the end of the year. The American Tycoon has invested $ 30 million in the launch of this new electronic daily which will be equipped with an own team of 100 journalists led by Jesse Angelo (ex-"new york post"). Originally reserved for the US market, it will be marketed at a price of 99 cents per week. President and CEO of News Corp. for Europe and Asia, James Murdoch, the son of the Tycoon, has recently indicated that discussions are in the process of finalization with Apple to develop a mechanism for subscription to "the daily". Some observers believe, however, that such a project will be hardly viable to "proprietary system" of the iPad.
The enthusiasm of the two tycoons of communication - which already clashed in the past in the field of satellite television - reflects the enthusiasm of editors for the new Tablet from Apple. They build on the sense of ownership of the content that provides the tablet to retain subscribers. "If people do not like this project, we will see very quickly", said Richard Branson without specific targets for his "Project". According to recent Gartner Group projections, shelves sales could reach 53 million by 2011, the firm of Steve Jobs having already passed some 7.5 million units since its launch in April.
