These are only a few letters. But on their business card, the "General" term often slips between "" and "Financial Director". A sign that not wrong.
In the United States, a financial Director in five left his position in 2008, while they were only 13 to make their deck in 2007. In France, it is the opposite. The turnover of the great paymaster is stabilized since the crisis, according to a study conducted by Deloitte. Only 1 in 10 (11.8) left his position in the companies of the SBF 120 in 2008 against 15 the previous year.

And, at the time when the economic environment remains uncertain, they take from the stripe. Previously, they were first of the technicians, to ensure profitability, manage the risks and to support the administrative dimension of the business." "Today, they are only the guarantors of continuity but also his whole reputation", observes Frederick Martin, Director in the firm Hudson, author of a white paper unveiled tomorrow in Financium, the track of the profession that opens its doors today in Paris.
Educational role
While treasuries to fly day agenda and merits of shifting regulatory, financial managers had to speak, especially to reassure the parties involved: branches, investors, analysts, and media. Now, their pedagogical role also extends to the employees. "It was a discrete function that the crisis has led to out of the shadows, reflects Jean-Luc François, Director General Finance in the insurer Aviva France. C ' is probably the Crucible which collects, with a battery of indicators, the more information, becoming able to synthesize to allow to the company and its teams to adapt.
As a bonus, as observed by Julia Lemarchand, market analyst for the site Efinancialcareers, "in the era of the financialisation of the economy, the trend was already there, but, in an uncertain context, they must now plan for the future." Because they hold the keys. "Branches need to have a broader radar vision." "Finance is today more in anticipation in the observation," said Jean-Luc François in Aviva.
Once barriers between financial departments and Directorates-General are blurring. "The door of the Director-General from mine," says Jean-Luc François. The role is sometimes difficult because crisis exacerbates tensions. "Financial managers are sometimes torn between the competing interests of a fund or shareholder and CEO." "However they are accountable to the two", commented Frederick Martin.
Thus, in their task, "savoir-être" is on the rise. "They are recruited as on behavioural skills and their knowledge of the business professions", assures Vincent Picard, the Office of recruitment Fed Finance.
All qualifications for access to the rank of boss. Thus, the status of financier seems again a Royal route to the position of General Manager or President. Former financial directors, Frédéric Oudéa, became CEO of Société Générale, and his counterpart Henri de Castries, head of AXA, are famous examples. The movement continues. In June, the Financial Director of Alstom, Henri Poupart-Lafarge, has propelled President of Alstom Grid. Appointed a few days ago, Denis Hello, President of Abbott France, and Vincent Rey, CEO of Prestalis, are, also, former financial directors.