And even live together I want to add nowPrepared end of March the text does not directly the SCEThe political alternation also played its partitionI fail to see how it can find the 60 eurosShe chooses therefore Sciences po and the ENAThe great promise for next summer's tax reform should be to sum zeroIt is a genuine national network that displays with real valuesIt is better to present it on a mannequinThe Government is also consideringt he develop new depositsThirty years later found bitter unhappyYou made yesterday, the framework Convention, a new enterprise project. What is it
We have gone through a very difficult period, during which we concentrated on ways to stop the bleeding. We have achieved much more quickly than expected. Everyone mobilized; It has never changed so much in so little time. But our environment has changed considerably as a result of the crisis. What call adaptations of our part. We therefore launched, a few months ago, a work of reflection on our future. It is the fruit of this work, carried out internally by the managers of the company, that we wanted to summarize in this enterprise project, called "Embark", which presents the key elements of our strategy for the next three years.
What are the main focus of this plan
The first is the return to profitable growth. Our goal is to achieve an operating margin of 7 in three years and a Roce (return on capital employed) by about 8. This is a goal higher than achieved before the crisis (which did not exceed 7 of Roce). But it is the level of profitability necessary to finance our investments, reduce our debt and think of our shareholders. The second element is the development of international partnerships, through the SkyTeam alliance, which will be expanded considerably in the coming months. To be effective in a globalised economy more and more drawn by the emerging markets, we need effective partners in these markets. We will bring them our know-how and our consumer base to high revenues in exchange for access to their huge markets. The best example is China, where three new partners, China Southern, China Eastern and Shanghai Airlines, represent more than 40 of the traffic. In the coming months, we should also allow China Airlines, Aerolineas Argentinas, Indonesian Garuda, the Lebanese Middle East Airlines and the company of Saudi Arabia (Saudi Arabian Airlines) in which I will make in the next few days.
Are there other issues
Yes, our third strategic axis passes through the development of the relationship with the client. Expectations have also changed. He seeks more autonomy, but is also expected to be treated as a VIP, particularly for problem. We must therefore continue our efforts, being particularly advanced in the use of new technological tools, or even leaving the client to the personal contact, greater flexibility to deal with the hazards.
What are your growth objectives
Our business is long-haul air travel. However, in this area, Air France-KLM rest leader, with the largest offer of long-haul destinations out of Europe, Lufthansa and British Airways. The Lufthansa Group has a number of more important Affairs, but with greater than ours, as well as medium-haul activity in maintenance and "catering". We have therefore intend to maintain this competitive advantage avoir Not for the pleasure of being the largest, but because, in our trade, over the network is large, more it is attractive. To maintain this advantage, we we're therefore set a goal of profitable growth. Next year, our long-haul offer advances and of the order of 7 and 5 on average between 2011 and 2013 (and even 6 on the emerging).
And for the medium-haul
The priority is clearly the return to balance in 2011. We have already made much of the path, the success of the NEO offer, that return business passengers. The next phase will be the implementation of our project databases province, will, if it succeeds, allow us to significantly lower our cost (in the order of 15, Editor's note) on the lines point to point, greatly increasing productivity. We plan to open a first base in June (probably in Nice, Editor's note) and three others before April 2012.
But if all goes as planned, will also allow us to open new lines. In total, we believe that this project will add the equivalent of 8 aircraft to supply medium-haul, by 2012.
What will be the impact on employment
Even if a part of this growth will be achieved through increased productivity, it will mechanically have a positive effect on employment. Thus, we should resume the recruitment of commercial flight staff (hostesses and stewards, Editor's note) next spring. For drivers, it will be a little longer, because we have of overmanning, but the opening of the bases of province will lead to hirings from 2012.
On the ground staff, this will depend on the evolution of trades. We must continue to manage the development of new technologies and their effects on certain functions and make our processes more efficient.
The strong recovery of activity cargo you bring it to reconsider the reduction of the fleet
It is true that the recovery of the cargo activity was spectacular, well beyond our expectations. We thought lost even EUR 150 million this year and we should finally profit of 50 million. But this validates our strategy of refocusing on the use of capacities in bunkers and the search for a better possible recipe. Moreover, even with an offer reduced by 17 in two years, we are yet to Lufthansa cargo turnover, and we maintain a fleet of 14 aircraft any cargo.
Is the order of 100 Boeing 787 and Airbus A350 still topical
We're still working, but it will still take time. None of the two aircraft which we are concerned - Boeing 787-900 and A350 n ' stole yet and we still lack of visibility on their respective merits. In addition, the timing of the two constructors continues drag.
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